In the world of fashion, iconic bags have left indelible marks over the years. From the Hermès Birkin to the Lady Dior and Chanel 2.55, luxury fashion brands have produced handbags that have become timeless symbols of style.
Today, our focus is on a specific masterpiece: the Fendi Baguette. For 26 years, it has charmed the fashion world with its unique design and enduring popularity. Join us on a journey through the fascinating history and evolution of the Fendi Baguette, an “it-bag” like no other.
The History of Fendi Baguette
Designer of Fendi Baguette
Silvia Venturini Fendi, the granddaughter of Fendi House founders Adele and Edoardo Fendi and the Creative Director of Accessories during Karl Lagerfeld’s tenure as Artistic Director, brought the Fendi Baguette to life in 1997.
The Unique Design
Ever wonder why it’s called a “Baguette”? The inspiration came from Parisian women who tucked their baguette bread loaves under their arms. Silvia Venturini Fendi ingeniously designed the bag for easy, arm-hugging comfort.
The standard Baguette measures 26 x 14 centimeters, making it longer than it is tall. Over time, it’s taken on various sizes, including mini, small, medium, and large, with a “Pico” version as a charming accessory.
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Pop Culture Impact
The Fendi Baguette became a pivotal moment in Fendi’s history, as it expanded the brand’s repertoire into handbags, a departure from its traditional focus on leather goods and fur. This change marked a turning point for the Italian House.
The Age of Logomania
The 2000s witnessed the rise of logomania, and the Fendi Baguette played a significant role. Its iconic inverted FF logo, designed by Karl Lagerfeld and standing for “Fun Furs,” became a status symbol. However, imitations from other brands led to a temporary halt in production.
#BaguetteFriendsForever
In 2019, Fendi brought back the iconic Baguette with the #BaguetteFriendsForever campaign, showcasing urban adventures of inseparable friends carrying the Baguette for various occasions, from everyday errands to special events.
Fendi Baguette 25th Anniversary
Fendi celebrated the Baguette’s 25th anniversary in style, opening New York Fashion Week with a runway show featuring many interpretations of the Baguette. Guest designers like Marc Jacobs and Sarah Jessica Parker collaborated on special versions of the bag.
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Fendi x Tiffany & Co. Collaboration
Another highlight of the Baguette’s 25th anniversary was the collaboration with Tiffany & Co., which included a baguette in the signature Tiffany blue color. This collection featured various sizes and materials, all adorned with special Tiffany tags and baguette-shaped enamel charms.
Enduring Popularity
Since its debut in 1997, the Baguette has seen over 1000 variations in canvas, leather, raffia, sequins, and numerous colors and patterns. It remains a top choice for fashionistas and celebrities worldwide, a symbol of style, as Silvia Venturini Fendi herself describes it as “a little sexy bag” with its own personality.
Hollywood and Fashion Icons Who Adore the Fendi Baguette
The Fendi Baguette has won the hearts of numerous Hollywood and fashion icons over the years. Some of the notable names who have embraced this iconic bag include:
- Sarah Jessica Parker: The bag’s popularity soared thanks to her portrayal of Carrie Bradshaw in “Sex & The City,” where she famously declared, “It’s not a bag, it’s a Baguette.” Parker has been a longtime enthusiast of the Fendi Baguette and even made a comeback with it in the show’s reboot, “And Just Like That…”;
- Gigi Hadid: The supermodel is frequently spotted carrying the Baguette, adding a touch of elegance to her street style;
- Rihanna: The music and fashion sensation Rihanna has been photographed with the Baguette on multiple occasions, demonstrating its versatility and appeal;
- Paris Hilton: The socialite and fashion influencer has also joined the ranks of Baguette enthusiasts, showcasing the bag’s timeless charm.
These Hollywood and fashion icons have not only embraced the Fendi Baguette but have also contributed to its enduring popularity and status as a symbol of style and sophistication.
Conclusion
The Fendi Baguette, born from the creative genius of Silvia Venturini Fendi, has journeyed through time and fashion’s ever-changing landscapes. From its inception, it has not only become a style statement but a piece of art that resonates with the fashion-conscious.
Its legacy, intertwined with pop culture and iconic collaborations, continues to thrive as it celebrates 26 years of timeless elegance. The Fendi Baguette, much like a loyal friend, has remained by our side, a symbol of enduring style and innovation. Which reinterpretation of the bag do you like the most? Share your thoughts in the comments below!
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